Google's Motorola reveals Moto X- The first smartphone that can be customized to a user’s specific liking.

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According to ABC News, buyers will be able to choose from "a palette of different colors" for the back case and trim of the phone. There will also be an option for users to personalize the Moto X with a custom engraving on the back of the device, as well as uploading a personal photo to be used as the phone's wallpaper. Users won't be able to customize the internal hardware, however. The latest rumors suggest the Moto X will be equipped with a 720p display, a 1.7GHz dual-core Snapdragon S4 Pro processor and a 10-megapixel camera.